I founded Gatherie Creative because I was tired of seeing talented female founders stuck in cookie-cutter templates, chasing formulas and fleeting trends. You deserve a brand that stands out, inspires confidence, and fuels real growth.
For me, branding is about more than visuals—it’s about empowering women to claim their space and step into their power. And that story? It starts here.
Neither was I.
You weren’t made to blend in.
chapter one:
The One With The Eye for Aesthetics
From my earliest memories, I’ve been driven to turn chaos into clarity—organizing visuals and information until everything felt as meaningful as it looked. (My school science fair posters? Chic as hell.) That obsession with aesthetics eventually led me to a degree in graphic design—with a side of marketing and business classes I actually enjoyed. (Shocking, I know.)
The One With the Stationery Business
After graduation, I split my time between two very different worlds: Working in corporate by day, and running a custom wedding stationery business by night.
Eventually, creativity won out. I went full-time with my business—designing invites, managing clients, and learning how to run a business from the ground up.
It was scrappy. It was fulfilling. It was exactly the foundation I needed.
When I started having kids, I shifted again—this time into a different role in the online entrepreneur world, working alongside one of the top educators in the industry.
And that’s when everything really started to click.
chapter two:
chapter three:
The One Where I Unsubscribed from Sameness
Over six years behind the scenes—writing email funnels, crafting sales pages, orchestrating launches, and running ad campaigns—I noticed the same story play out: brilliant founders trapped in templated, cookie-cutter brands that played it too safe and watered down their impact. They didn’t need another plug-and-play kit; they needed clarity. Strategy. Personality.
And that? Is exactly what I decided to build.
chapter four:
The One With Purpose
By the time I went all-in on branding, it wasn’t just about strategy or design—it was about empowering women to stop shrinking and start standing boldly in their difference.
Now, as a mom of three, this mission hits even harder. I want my girls to see a woman who doesn’t quiet herself to make others comfortable but builds her own damn table—and makes it look gorgeous.
That’s the standard I’m committed to—and the transformation I want for you.
epilogue:
The One With Your Brand's Next Chapter
This isn’t just my story—it’s what happens when you stop second-guessing, stop trying to fit in, and start owning your difference. You don’t need more noise; you need clarity, confidence, and a brand that proves why you deserve attention—and the premium you charge. That’s exactly what I deliver.
Are you ready to own your space?
my philosophy
Branding isn’t decoration—it’s a strategic tool. We start by uncovering what makes your brand magnetic, then fuse psychology-driven strategy with standout visuals and messaging to create an identity that commands attention, builds trust, and drives real growth.
Want to see what this looks like in action?
Let's overthink this together.
The answers to all those “but wait…” questions swirling in your head.
Not all brand designers are created equal, and if you’re looking for someone to just pick some fonts and colors for you, I’m probably not your girl. But if you want a brand that stops the scroll, commands attention, and makes your dream clients and customers say ‘where have you been all my life?’ before they even read the fine print? Then we might just be a perfect match.
Your brand isn’t just about looking good—it’s about owning your space in a way that feels effortless, magnetic, and unapologetically YOU. That’s where I come in. I don’t do copy-paste branding. I take what makes you different, refine it, amplify it, and turn it into your most powerful business asset.
And since you’re still reading this, something tells me you’re serious about making your brand unforgettable. So go ahead, inquire here—let’s see what we can create together.
You get what you pay for—and when it comes to branding, cutting corners costs more in the long run. The work I do isn’t just surface-level—it’s transformative. Your brand is the foundation of your business, and a strong brand doesn’t just make you look good; it makes you money. It generates demand, commands premium pricing, and attracts the right clients and customers for years to come. This isn’t just about a logo; it’s about building an asset that pays for itself over and over again.
I work with female founders who are done playing small—whether they’re in photography, skincare, education, wellness, or something that's never fit neatly into a box (which, honestly, is my favorite kind).
But here’s the thing: I don’t specialize in one niche. I specialize in uncovering what makes you unforgettable—and turning that into a brand that actually gets you noticed.
Still thinking, “Yeah, but have you worked with someone exactly like me?”
You might be asking the wrong question.
What you should be asking: Can I understand your vision, your audience, and bring something fresh to the table? That’s where true expertise lies—not in recreating trends, but in building brands that people remember when they close the tab.
And if that’s what you’re looking for—you’re exactly where you need to be.
Every project starts with at least a bit of brand strategy—because without clarity on what makes you different, it's just expensive decoration. We’ll define your positioning, your people, and what makes you unmistakable.
Next comes brand identity design—turning that strategy into visuals that are magnetic, memorable, and built to help you stand out in your space.
And finally—most of my clients choose to have me design their websites too.
Not just because they want something beautiful (though you’ll get that, too)—but because they know a brand can only go so far if it’s not being put to work. A strategic website ensures your visuals aren’t just sitting there looking cute…
They’re out there converting, connecting, and driving ROI.
Which, let’s be honest, is kind of the whole point.
If you're constantly competing on price because your industry is packed with businesses just like yours—or if you feel like your brand isn't reflecting the expertise and value you actually bring—it's time for a change. You shouldn't have to be in an industry of 1,572 other options when you could be in an industry of one.
If you're second-guessing what to say on social media, struggling to stand out, or feeling like your business has outgrown your brand, let's talk and figure out what’s holding you back.
Most designers stop at aesthetics. Some sprinkle in “strategy.”
I bring receipts.
Before I was building brands full-time, I was behind the scenes of a multi-7-figure business—optimizing sales pages, managing ad campaigns, and crafting launch strategies that actually converted.
So no, I’m not just here to make your brand look good.
I’m here to make it work harder than half the tools in your tech stack.
A beautiful brand gets compliments.
A strategic one books clients and builds demand.
Easy. Book a Clarity Call. Bring your questions.
I’ll bring the strategy, honesty, and probably a strong cup of coffee.
Let’s find out if we’re the dream team your brand’s been waiting for.
