I download everything swirling in your head until we’re fully aligned. With that clarity, every decision feels like a natural extension of your brand, not a detour.
The Process
1. Gather the Vision:
Known for deep strategy and real collaboration, my work follows a three-part approach.
I study your audience, your category, and the culture around it to find the opening your brand can own. From there, we have a clear direction that makes every message and design choice easier.
2. fill the gap:
Together, we build a cohesive brand system that shows up consistently across every touchpoint, from packaging to web to the details your customer remembers.
3. Design the Activation:
Founder, Brand Strategist + Designer
Cassie Pannier
Gatherie Creative was built to help founders translate big vision into a brand that feels clear, elevated, and scalable. Established in 2016, it was created as the antidote to an industry crowded with templates, trend cycles, and surface level design that leaves brands feeling flat. With a strategic perspective on design, and an unwavering commitment to bringing your vision forward, I create brands that become movements and open doors.
"I’d worked with a designer before, and while the brand looked okay, it never felt like me. Cassie just did things differently. She actually took the time to understand who I am and pulled it all together in a way that felt effortless. I didn’t feel like I had to explain everything or settle for something close enough. The brand we created feels like mine, fully and finally. And that feels really, really good."
Client: christine grace Photography
"Cassie knows how to take what’s swirling in your head and turn it into something that not only makes sense—but makes impact. She’s a true partner in refining what makes your brand different and making sure that difference actually connects with the right people."
Client: D'Arcy Benincosa Photography
“Before working with Cassie, my website was just a template—it didn’t show my personality or the energy I bring on a wedding day, and I was losing clients because of it. She took my vibe, my heart, and my joy, and turned it into a brand and website that actually capture who I am and why couples love working with me. Now it’s not just a site—it’s the first taste of the experience I bring to every wedding.”
Client: karen michelle Photography
"Bringing Cassie in for a Design Day was the best decision. She immediately understood what needed to shift, and her expertise made the entire process easy, efficient, and completely seamless. She offered clear feedback, thoughtful direction, and executed a blog design that finally feels aligned with my brand and content."
client: Vanisha, Find Me Lettering
I work with values-driven women founders—often product-based, often multi-hyphenate—who are ready to stop being the sole filter for their brand. They’re visionaries with taste, traction, and ambition. They know what they want, but need a creative partner who can extract it, elevate it, and translate it into something that works.
If that sounds like you...
