The Client
Dr. Hillary Taggart
Aesthetic Medicine Specialist
Salt Lake City, Utah
The Brief
Dr. Hillary Taggart came to us with a thriving practice and a stellar reputation in aesthetic medicine—but a brand that didn’t quite reflect the warmth, care, and polish she delivers in every treatment. She wanted to reposition her practice to highlight not only her medical expertise, but the calm, confident experience she creates for her clients. The goal? A brand that felt refined but approachable, clinical but never cold.
She wanted to speak directly to modern women looking for subtle, high-touch aesthetic care—and to lay the groundwork for future expansions: a luxe skincare line, elevated service offerings, and maybe even her dream med spa space.
The Process
We started by dialing into Hillary’s brand personality: Empowered Beauty. Think: professional without being pretentious, confident without being clinical. Our creative direction leaned into softness—creamy textures, dewy skin, organic shapes—balanced with editorial typography and a sophisticated palette of sage, stone, and warm neutrals.
We explored how her brand could show up in different moments: the waiting room, the Instagram grid, the product shelf. From logo and visual identity to social templates and product mockups, every element was designed to feel elevated and effortless.
The Solution
The final brand identity for Dr. Hillary Taggart is a seamless reflection of her approach: warm, trustworthy, and quietly luxurious.
We delivered:
- A refined wordmark and monogram logo system
- A full brand identity including color palette, type suite, and imagery direction
- Custom social media graphics
- Website mockups with clear, confident messaging
- Branded packaging for two conceptual products: the Radiant Renewal Serum and the Nourish & Revive Mask
- Environmental branding for a potential future med spa space
Every detail reinforces Hillary’s blend of clinical precision and nurturing care—making her brand not just beautiful, but scalable.
The Impact
Hillary walked away with a brand she’s proud to show off. Her new visuals and messaging give her confidence in every client interaction, from Instagram DMs to consultations. More than that, this rebrand gave her clarity and momentum for what’s next: launching her own product line, expanding services, and one day opening a space that feels as good as her results look.
In short: this brand doesn’t just look pretty. It works hard—so Dr. Taggart can show up, scale, and sound like the brand she’s becoming. And that’s exactly what we’re here to help with.
Credits
Brand strategy, visual identity, and creative direction by Gatherie Creative
Photography direction + product mockups by Gatherie Creative
