Immersive Brand Identity Design for an Experience Designer

Brand Design, Brand Strategy, Product Design

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It started like a secret—quiet, intriguing, impossible to ignore. Not a logo. Not a tagline. A feeling.

Baya Voce isn’t your average experience designer. Her work doesn’t just impress. It haunts—in the best way. Think: the most unforgettable event you’ve ever attended meets the most unboxable gift you’ve ever received. Everything she touches feels like a secret worth keeping (and then immediately telling your five coolest friends).

Her brand had to do the same.

The Client

Baya Voce
Experience Designer
Based in Austin, TX, serving clients worldwide.

Black-and-white close-up of lips overlaid with the Baya Voce logo, evoking intimacy and the brand’s seductive aesthetic.
Baya Voce brand concept showing a gloved hand holding a burgundy envelope, symbolizing mystery and invitation to a luxury brand world.
Minimalist logo lockup for Baya Voce, showcasing clean typography and a refined identity for an experience-driven designer.

The Brief

Design a brand identity as layered and luxe as the sensory experiences Baya creates. She wanted strategy, messaging, and a full identity system that made her feel like the brand equivalent of a red-lipped whisper in a dark hallway.

It had to feel mysterious, sexy, and intentional—without falling into clichés or trends. We were building a brand world that could hold its own next to brands like Byredo and Loewe. But one that whispered, not shouted.

The Process

We kicked things off with brand strategy, digging deep into what made Baya tick: visceral experiences, immersive details, and a rebellious elegance that lives somewhere between Wes Anderson and a palace speakeasy.

Then came the visioning: what if her brand had a signature scent? What if she sent clients a candle called “Enigma” that instantly transported them back to her work whenever it was lit? What if even her client mailers were designed to seduce?

We built her identity like an unfolding story: velvet textures, nostalgic imagery, luxe typography, and just enough edge to make it unforgettable. Every piece—moodboards, packaging, timelines, event maps—was designed to feel like an experience.

Editorial-style image of a luxury event with disco balls and formal-dressed guests, representing the immersive experiences designed by Baya Voce.
Matte black candle labeled ‘Enigma’ designed for Baya Voce, representing a signature scent concept as part of her immersive brand experience.
White embossed seal with the phrase ‘Expect the Unexpected,’ used in Baya Voce’s brand identity to signal intrigue and elegance.
Baya Voce logo on an olive green background with the tagline ‘Crafting experiences that defy expectations,’ showcasing brand identity design.
Baya Voce website homepage design with bold burgundy background and signature brand visuals, featuring a call to ‘Expect the Unexpected.’

The Solution

A brand world that invites you in… and doesn’t let go. The identity centered around elegance with a wink: rich colors, bespoke icons, and layered messaging that draws you deeper with every interaction.

The logo system nods to luxury with clean lines and modern restraint. The messaging is decadent, seductive, and ultra-intentional. And every brand touchpoint—from printed materials to digital experiences—feels like part of a cinematic universe.

Luxury black-and-white branded shopping bag with Baya Voce logo, symbolizing the tactile, high-end feel of her immersive brand experience.
Sophisticated brand board with Baya Voce logo and key brand messages: Unforgettable Events, Expect the Unexpected, Bold Brand Experiences.
Laptop screen featuring the Baya Voce homepage with luxury branding visuals and elegant typography, placed on a textured travertine table.
Unfolded packaging concept for Baya Voce’s Enigma candle, with embossed branding and alluring messaging about scent and memory.
Brand messaging page for Baya Voce titled ‘The Unexpected,’ emphasizing her rule-breaking, immersive approach to design.

The Impact

Even though the brand never launched (thanks, 2020), it remains one of our favorite projects to date. It showed what’s possible when you blend immersive brand identity design with seductive, enigmatic marketing.

Baya walked away with a brand that mirrored her work—quietly powerful, impossible to forget.

Warm, intimate photo of a woman whispering to another, overlaid with ‘Expect the Unexpected,’ capturing Baya Voce’s seductive brand storytelling.
Baya Voce printed collateral featuring a dark green cover page, timeline, moodboard, budget, and spacial concepts with elegant serif typography, representing the brand’s bold yet understated identity.
Custom olive green folder with string closure and embossed Baya Voce branding, part of the high-touch client experience.
Editorial brand image showing a gold push button with the phrase ‘Press Here for Magic,’ representing the enchantment of Baya Voce’s experience design.
Street-facing advertisement of Baya Voce’s ‘An Invitation to the Uninvited’ concept, featuring a gloved hand and burgundy envelope—mysterious, luxe, and cinematic.

The Credits

Strategy & Design: Cassie Pannier, Gatherie Creative

Are you ready for your brand to have this same seductive effect?

If you want a brand that draws people in and leaves them obsessed, I’ve got you.