Baya Voce

project overview

Baya Voce came to me with a unique creative perspective but no cohesive brand identity that reflected the way she works. She designs experiences that are immersive, surprising, and layered — the kind of work that doesn’t just get seen, it sticks with you. Her previous brand didn’t hold space for that level of nuance or editorial ambition, and it wasn’t giving her the visual confidence to lean into the kind of clients she wanted to serve.

We partnered with Baya through strategy and identity design to translate what she actually feels like to work with into a brand voice and visual system. Our goal was to build a brand world that felt intentional at every touchpoint — rich without being heavy, refined without feeling distant, and unmistakably hers. We focused on positioning her as an experience designer whose approach is not predictable; it’s thoughtful, creative, and elevated.

Visually, we built an identity that supports that direction. The typography, color palette, and structural forms were chosen to feel editorial and museum‑like — something that could flex across digital, printed materials, packaging, and environmental elements. The logo system works with restraint but presence, giving her brand a sense of quiet authority. Every asset was designed to feel like part of a cohesive world — one that sits comfortably alongside modern luxury and creative brands, but with its own voice.

While this brand never launched publicly, the work itself stands as a clear example of what happens when you build a visual language rooted in the experience you deliver, not in trends or templates. Baya walked away with an identity that feels true to her point of view — confident, intentional, and ready for whatever form her business takes next.

services

Brand Strategy

Positioning

Messaging

Tagline

Creative Direction

Brand Design

Packaging Design Concepts

Advertisement Design

Website Design & Development