Beth Cuddy

project overview

Beth came to us at a turning point. Her photography business had heart, skill, and years of experience—but not the clarity or alignment she needed to grow. While clients loved working with her, she felt out of sync with her brand and disconnected from the type of families she most wanted to serve. She wasn’t just looking for a fresh logo—she was ready to reposition her business to reach high-end families who value artistry, authenticity, and ease.

We partnered with Beth through a full brand strategy and design intensive, followed by a website intensive that brought the new direction to life. Together, we clarified her positioning, defined her point of view, and restructured her offers to reflect the kind of experience she was truly providing. The goal was to move away from the quick, transactional nature of “just photos” and toward a full-service experience that honors presence, beauty, and memory-making. From there, we crafted a visual identity and website that felt like a deep exhale—inviting, elevated, and emotionally resonant.

Visually, the brand needed to capture both childhood wonder and refined, editorial elegance. Beth’s work is rooted in real life—crumbs, meltdowns, and fleeting magic—and we wanted to reflect that balance in the design. The final identity blends playful color with sophisticated restraint. A custom logo system, expressive typography, and organic textures evoke warmth, ease, and motion, while still appealing to a high-end, design-conscious audience. Every detail was considered to mirror the experience Beth creates behind the lens: thoughtful, intuitive, and deeply human.

The result is a brand that finally feels like her. Beth now leads with confidence, clarity, and a presence that honors both her artistic eye and her ability to make families feel seen. She’s positioned not just as a photographer, but as an artist who helps busy parents pause, connect, and preserve the beauty of right now.

services

Brand Strategy

Positioning

Messaging

Tagline

Creative Direction

Brand Design

Packaging Design Concepts

Website Design & Development