Christine Grace
christinegracephotography.com
project overview
Christine Grace came to me after a rebrand that didn’t quite land. Her work had evolved—edgier and more artistic—but her identity was still playing it safe (and her client inquiries were too). What she needed wasn’t just a better logo. It was a new foundation that aligned with the bold, artistic, and fashion-forward direction she was ready to step into.
We started with strategy, mapping out the shift she was ready to make: from service provider to artist. Christine wanted to be known for her point of view—not just her process. That meant attracting clients who valued her artistry, saw her work as elevated and editorial, and were drawn to her bold, fashion-forward sensibility. Together, we refined her positioning, clarified her voice, and built a foundation that felt uniquely hers.
Visually, the direction pulled from high fashion, contemporary art, and quiet luxury. Her sculptural submark became the anchor—expressive and abstract, with just enough restraint. We balanced bold, editorial typography with contrasted neutrals and a signature cherry red that hinted at her edge. Her website became a curated experience, more gallery than template—showcasing her work as timeless, emotive, and elevated.
The result is a brand that meets Christine where she is now: confident, creative, and clear in her voice. What once felt like a mismatch now feels like alignment—and she finally has the identity to support the work she’s meant to be doing.
services
Brand Strategy
Positioning
Messaging
Tagline
Creative Direction
Brand Design
Packaging Design Concepts
Website Design & Development
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client feedback
"I’d worked with a designer before, and while the brand looked okay, it never felt like me. Cassie just did things differently. She actually took the time to understand who I am—my style, my voice, even how I talk and think—and pulled it all together in a way that felt effortless. I didn’t feel like I had to explain everything or settle for something close enough. The brand we created feels like mine, fully and finally. And that feels really, really good."
