Dr. Hillary Taggart

project overview

Dr. Hillary Taggart came to me with a thriving aesthetic medicine practice and a reputation for excellence, but a brand that didn’t fully reflect the experience she delivers. Her visuals felt fine, but they weren’t capturing the warmth, confidence, and elevated care that define her work. She wanted a brand that felt refined without being distant, clinical without feeling cold — something that would speak directly to modern women seeking subtle, high-touch aesthetic care.

We partnered with Hillary through a full-day design intensive to translate her vision into a visual identity system that felt both intentional and scalable. From the beginning, we knew this brand needed to balance her medical expertise with the kind of calming, elevated experience she creates for every client. That clarity shaped the entire design direction.

Visually, we leaned into that duality. The identity system plays with creamy, dewy textures that evoke a sense of calm and radiance, while editorial typography and a sophisticated palette of sage, stone, and warm neutrals ground the brand in quiet confidence. The wordmark and monogram feel refined and versatile, able to carry across digital, physical, and future product applications. We also designed branded social templates, thoughtful packaging concepts, and environmental branding elements to support future med spa space and product lines — all with an elevated, effortless feel.

The final brand feels like Hillary: calm, confident, and quietly elevated. It gave her the visual polish she was craving and the flexibility to grow into what’s next. Whether she’s showing up online, in client consults, or exploring new ideas for products or space, her brand now has the range to meet her there—clear, cohesive, and designed to scale.

services

Brand Design

Product Packaging Design Concepts

Signage Design Concepts