Gary & Kim
When Gary and Kim reached out, they were getting ready to launch the education side of their business—but didn’t have a brand to back it up. No clear identity. No foundation. Just a ton of energy and a really specific vision: something bold, a little cheeky, and totally different from what they were seeing in the coaching space. They knew their brand needed to feel like both of them—equal parts strategy and spark—but weren’t sure how to get there on their own.
We partnered through a full-day Brand Intensive to bring that vision to life—fast. In just one day, we built an identity system that gave them language, visuals, and structure that actually matched the experience they were creating. We mapped out their personality, tone, and positioning, then translated all of that into a visual world that felt luxe, confident, and totally theirs.
The direction was rooted in one core idea: what if their brand felt like a cocktail lounge? Something magnetic and elevated, but still warm and inviting. So we brought in velvet textures, moody jewel tones, bold type, and playful naming to round it all out. Even their offer names became part of the experience. Everything was designed to feel intentional and unexpected—just like them.
With a refined identity and clear direction, Gary and Kim now have a brand that’s built to scale with them. From their website to their workshops, everything they share now flows from a cohesive, elevated visual system—and a voice that finally feels like theirs. Their new brand not only set the tone for a fresh chapter, but made it easier to keep showing up with clarity, confidence, and momentum.
Brand Design
Menu Design
project overview
services
client feedback
"Before working with Cassie, we were struggling to make our brand feel cohesive, especially because we're two very different people. Kim is vibrant and colorful. Gary is more grounded. Trying to figure that out on our own felt like forcing two puzzle pieces that didn't quite fit.
When we got the creative directions, it was a total lightbulb moment. Cassie gave us what we couldn't create on our own: a brand that feels like us, together. She nailed the balance so well that we basically said, “Yep. That one. Don’t change a thing.”
It also gave us permission to show the fun parts of our personalities (yes including the cocktails), and trust that people would still take us seriously. Having clear standards and a cohesive identity has made everything easier. We know whatever we put out will look great and feel consistent.
Now, opportunities reach out to us instead of the other way around. We have landed speaking and partnership opportunities, and people tell us we are exactly what they expected after seeing us online. The experience gave us clarity and confidence, plus a brand that is easy to maintain as we grow."
