Gary & Kim

When Gary and Kim reached out, they were getting ready to launch the education side of their business—but didn’t have a brand to back it up. No clear identity. No foundation. Just a ton of energy and a really specific vision: something bold, a little cheeky, and totally different from what they were seeing in the coaching space. They knew their brand needed to feel like both of them—equal parts strategy and spark—but weren’t sure how to get there on their own.

We partnered through a full-day Brand Intensive to bring that vision to life—fast. In just one day, we built an identity system that gave them language, visuals, and structure that actually matched the experience they were creating. We mapped out their personality, tone, and positioning, then translated all of that into a visual world that felt luxe, confident, and totally theirs.

The direction was rooted in one core idea: what if their brand felt like a cocktail lounge? Something magnetic and elevated, but still warm and inviting. So we brought in velvet textures, moody jewel tones, bold type, and playful naming to round it all out. Even their offer names became part of the experience. Everything was designed to feel intentional and unexpected—just like them.

With a refined identity and clear direction, Gary and Kim now have a brand that’s built to scale with them. From their website to their workshops, everything they share now flows from a cohesive, elevated visual system—and a voice that finally feels like theirs. Their new brand not only set the tone for a fresh chapter, but made it easier to keep showing up with clarity, confidence, and momentum.

Brand Design

Menu Design

project overview

services