Sabrina
Gebhardt
sabrinagebhardt.com
project overview
Sabrina came to me with a thriving business—but a brand that no longer fit. After nearly a decade of growth, pivots, and expanding her role from photographer to mentor, her identity was starting to feel… too small. Her existing brand had served her well, but it had grown soft around the edges: too gentle, too familiar, too tied to who she used to be. She was ready to lead with more clarity and authority—but the brand holding her up wasn’t reflecting that.
I partnered with Sabrina to reimagine her presence from the inside out—grounding the work in strategy first. Through deep brand discovery, we unearthed a clear throughline: permission. Permission to evolve, to want more, to lead boldly without abandoning your roots. That idea became the anchor not only for her messaging, but for the entire brand’s tone and presence. The goal wasn’t to burn it all down—but to build on what had been working while reintroducing her to the world with new clarity, new energy, and a stronger sense of self.
Visually, we shifted away from overdone feminine tropes—no more cursive scripts or washed-out pastels. Instead, we kept her signature pink, but elevated the palette with rich, grounded warmth and a confident edge. Bold typographic pairings brought just the right amount of structure and scale—creating space for both her experience and her heart to shine through.
Her website was restructured from the ground up—not only to reflect her growing authority, but to eliminate confusion and guide visitors toward the right offers and pathways. What had once become a maze of disconnected pages now leads with intention and clarity.
The result is a brand that feels like an exhale. One that’s fun and feminine, but rooted. Confident and clear, but never cold. It mirrors the kind of coach Sabrina actually is: warm, encouraging, and unwavering in her belief that success doesn’t require sacrificing self. With a fresh identity and strategy aligned to where she’s headed—not just where she’s been—Sabrina’s brand now moves with her, not against her.
services
Brand Strategy
Positioning
Messaging
Brand Design
Creative Direction
Website Design & Development
Root to Rise
sabrinagebhardt.com/mastermind
sub-brand overview
Beyond the core rebrand, we also brought cohesion to Sabrina’s broader brand ecosystem—refreshing visual direction for her Shoot It Straight podcast and extending her elevated new identity into a pair of sub-brands. Most notably, we crafted a distinct yet aligned identity for her Root to Rise mastermind. With a slightly richer, more intimate tone, the visual direction leaned into deeper hues, subtle personal elements, and a handwritten-style headline font that added warmth without compromising clarity. Everything from the logo structure to the type hierarchy still ties back to the main brand—making Root to Rise feel like a sibling, not a spinoff. We also reimagined key sales pages for both Root to Rise and her membership offer, First Class Lounge, ensuring every client touchpoint now delivers the same elevated, aligned experience her brand promises.
Created as a premium coaching container for high-performing entrepreneurs, Root to Rise needed to signal intimacy, expertise, and a deeper level of leadership. We approached this sub-brand with intention—introducing a new wine-toned accent to add sophistication and depth, while pulling back on Sabrina’s signature pinks to differentiate the offering within her brand suite. A handwritten-style font brings a personal, human touch to the design, echoing the one-on-one support at the heart of the mastermind. The result is a sub-brand that balances authority with warmth—clearly part of Sabrina’s world, but built for a deeper tier of connection.
services
Brand Design
Creative Direction
Website Design & Development
